Once granted, the license shall be personal to the licensee and it shall not be assignable or transferable to any other person(s) or business entities, and shall at all times be posted in the place of business for which it is issued or, in the case of a business enterprise with a temporary or portable sales location, be carried on the person of the holder thereof at all times during business hours or while such business is being carried on, and shall be displayed at the request of any interested person. Where a licensee’s place of business is changed, the licensee shall return the license to the city clerk and a new license shall be issued for the new place of business without charge. No licensee shall allow another person to operate a business under, or display, the license, nor shall another person operate under or display the license. (Ord. 959-04 § 8).